find inc is a Strategy, Talent, and Executive Coaching practice lead by Sandra Wrycraft, built on a belief that with the right focus and approach, people, teams, and organizations have limitless potential.  

With 20 years’ experience championing leaders to embrace change and growth, we are committed to supporting your immediate needs while establishing goals and enabling your long-term business success.  From strategic planning to enablement of those goals through a complementary People Plan, we build fully customized programs with a focus on driving business results. 

We commit and deliver immediate results to the organization while placing priority on building long-term, trust-based and meaningful professional relationships.  The catalyst to our work is impacting the growth of individuals and companies through a strategic yet inspirational leadership approach


As a Certified Executive Coach with an MBA, Sandra has a unique balance of passion for both people and performance. Highly committed, Sandra has built a respected reputation as a future-focused, high spirited leader and trusted partner who is brave, resilient and highly accountable yet genuine, humble and fun.  She exudes positivity and her contagious energy shines through in her passion to inspire potential in others.  Sandra is naturally curious and has embraced a growth-mindset and personal commitment to authentically living the best life possible. She is equally proud to be a committed wife, passionate hockey mom, and aspiring chef who enjoys spending time with family and friends.

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Learn More About Our Services

Strategic Planning

Define the future. Enable it through your people.

Talent Management

When your people thrive, your organization prospers.

Executive & Leadership Coaching

Transformational change and personal growth.

Executive Search & Recruitment

Attract inspiring, future-focused leaders aligned with company values.


“Quite simply put, one single, profound coaching conversation changed my life.”


Private Healthcare Organization

“Highly talented and constantly evolving her approach with our business needs, Sandra walks the talk of engaging leadership and more importantly, partners with clients on the most critical part of their business – the people who make it all happen.”


Communications Company

“Sandra has a high-spirited approach combined with strong business acumen that distinguishes her in all areas of her practice.”

Finance Leader